Your current brand
• What’s your brand’s personality?
• Is your differentiation clear?
• Does your brand match your value proposition?
Your brand everywhere
• Does your brand look the same across all channels?
• Does your brand have a consistent feel at every touch point?
• Do you have a single brand voice?
Your brand possibilities
• Do you need to rebrand from the ground up?
• Does your brand need a quick facelift?
• How should customers feel when they encounter your brand?