Clarify your message so visitors understand you.
People are skimming your website, not reading it.
Most websites are super confusing.
Their copy is meandering, and it's just not clear who the audience is.
Most people are skimming your site, so it's crucial that you make it crystal clear who your audience is and how you help them.
Don't make them hunt for that information.
If you'd like actionable advice on how to craft your messaging, I recommend downloading the free workbook below.