American Family Insurance.
An app providing peace of mind that your dreams are protected.
AmFam needed a central location where agents could serve their customers.
An app that allowed customers to track their insured belongings.
The app facilitated relationships between agents and customers.
Role: UX/UI design, Motion graphics, Content strategy.
First and foremost, the app needed to provide value to the customer. In turn, that would allow AmFam agents to stay in touch.
Everything in one place.
Customers were able to import and track everything in their lives insured under AmFam, from houses to vehicles, to appliances.
Role: Branding, Creative direction.
We provided incentives for customers to use the app. Rewards ensured the app became a regular part of their lives.
Clear & simple design.
With such a powerful app, it was essential that the experience of navigating content was as clear and simple as possible.