Why you should always plan your website's content before design
YOUR WEBSITE SHOULD CLEARLY COMMUNICATE YOUR BRAND STORY.
The 3 steps we covered in the preview podcasts create the foundation of connecting with potential customers on your website, social media channels, and email blasts.
A lot of business owners approach the design of their website backwards.
They decide what pages they want based on their own interests, then write the content and choose the images after.
The result is a website that has too much information and is focused on the wrong things.
Then they wonder why visitors rarely become customers.
If that sounds like you, don’t worry. You’re normal.
The key is to consider the content of your website before anything else. Craft your content, then design the website around it.
ASK YOURSELF THESE 3 QUESTIONS.
What problem does my product solve and how does it ease my customer’s frustration?
What information can I offer my customer that would start them on the right path before buying my product?
What does life look like for my customer after they use my product?
Start there — with that story.
Design your experience around the content that tells THAT story.
These 3 insights answer your visitors questions, connect with them emotionally, and start your relationship off on the right foot.
I want to help you succeed in your marketing efforts.
If you can nail the 3 key steps we covered in this PDF, I guarantee you will increase conversions through your website, overnight.
Let’s start on the path to dramatically growing your business!
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