Clarify your message so visitors understand you

 
 

PEOPLE ARE SKIMMING YOUR WEBSITE, NOT READING IT.

From the moment they arrive on your homepage, they’re hunting for a signal that you can help them.

If your website is confusing and your visitors need to decipher the value of your product, you’ll lose them.

Most websites talk about themselves, but you're going to make your customer the hero of your website.
That way they’ll know you’re speaking directly to them.

You need to clarify your message so that it speaks directly to your potential customer’s emotional needs.

This should be communicated simply, in a single sentence. 

This sentence is the ONE THING your visitor needs to jostle them out of “skimming” mode and focus them into “exploring” mode.

Which is why it should be centered on the page, in a large font — so that it can’t be missed. 

 

THIS ONE SENTENCE SHOULD COMMUNICATE 3 THINGS.

  • What is your potential customers problem?

  • How does your product ease their frustration?

  • How will they feel when their problem is solved? 

 

PEOPLE BUY WITH THEIR HEARTS NOT THEIR HEADS.

So that last part about how your product makes them “feel” is absolutely crucial.

Once you’ve clarified this message into a single sentence, it will become the foundation of all your marketing efforts. 

This sentence can be written in a variety of ways, but, it needs to get straight to the point. 

 

HERE'S A BASIC FORMULA FOR THIS SENTENCE.

We help "Your problem" get "Solved this way" so that you can "Feel this".

 

APPLY IT TO YOUR BUSINESS.

BOOM.
Without blinking your visitor knows if your product is right for them. And if it is... wow!
You have their full attention.
They’re going to dig a lot deeper because they’re excited they found you.
Good job! 

 

ACTION STEP.

Clarify your message using the below formula.

Don’t worry if it doesn’t sound perfect, you’re going to tweak this sentence endlessly (trust me on this).

The most important thing is to get started. 

 

We help "Your problem" get "Solved this way" so that you can "Feel this".

 

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