COME FOR THE CARS, STAY FOR THE USER-EXPERIENCE
Scion needed to capture more leads from prospective buyers visiting their website.
EDUCATE & ENTERTAIN
We integrated the car configurator into the site browsing process.
TEST DRIVES UP
Scion reported a 34% increase in test drive bookings 3 months after launch.
OBJECTIVE: BOOK TEST DRIVES
Our car configurator behaved like a shopping cart—a really smart one. We integrated the configurator into the browsing experience, allowing users to add features from any page.
MINIMAL UI, MEET FOCUSED CONTENT
We called it an "invisible UI". The experience was designed around the content so that navigating the site felt effortless.
SCION CUSTOMERS WERE THE HERO
We took emphasis off of Scion and put it on their customers—educating them with benefits through entertaining stories of real Scion drivers.
EMOTIONAL, STORY-DRIVEN CONTENT
We used legitimate millennial entrepreneurs instead of actors. They showed the side of Scion that represented much more than a car — Scion represented a movement.