BAL | DESIGN & CONTENT
BAL | DESIGN & CONTENT
Get more customers with simple design and clear content.
 

SCION AUTOMOTIVE

COME FOR THE CARS, STAY FOR THE USER-EXPERIENCE

 

 
servicesicons-creativedirection.jpg

MAIN PROBLEM:

POOR SALES

Scion needed to capture more leads from prospective buyers visiting their website.

 

servicesicons-artdirection.jpg

OUR SOLUTION

EDUCATE & ENTERTAIN

We integrated the car configurator into the site browsing process.

 

KEY RESULTS:

TEST DRIVES UP

Scion reported a 34% increase in test drive bookings 3 months after launch.

 

 

 
 

EXPERIENCE DESIGN

 

 
 

OBJECTIVE: BOOK TEST DRIVES

Our car configurator behaved like a shopping cart—a really smart one. We integrated the configurator into the browsing experience, allowing users to add features from any page.

 

 
 

MINIMAL UI, MEET FOCUSED CONTENT

We called it an "invisible UI".  The experience was designed around the content so that navigating the site felt effortless.

scion-website-redesign-2.jpg
 
 
 

 
 
 
BALIND’S PRESENTATIONS WERE THE MOST COMPREHENSIVE, WELL-THOUGHT OUT PITCHES I HAD SEEN, AND HE BACKED THEM WITH CONVINCING STRATEGIC DIRECTION
— Ron Lim, Creative Director
 

 
 

CONTENT STRATEGY

 

SCION CUSTOMERS WERE THE HERO

We took emphasis off of Scion and put it on their customers—educating them with benefits through entertaining stories of real Scion drivers.

 
 

EMOTIONAL, STORY-DRIVEN CONTENT

We used legitimate millennial entrepreneurs instead of actors. They showed the side of Scion that represented much more than a car — Scion represented a movement.

Video by ATTIK

 
 
Photography by Dave Hill

Photography by Dave Hill

 
 

 
 
 
BALIND IS FORWARD THINKING AND CURRENT—NO MATTER THE TECHNOLOGY, HE BRINGS GREAT CONCEPTS, THEORY, AND LEADERSHIP.
— Bryan Saftler, Marketing Manager