Light therapy product launch for fickle teens.

Agencies: Deep Focus, Trailer Park.


Main problem.


Neutrogena needed to raise awareness for their new Light Therapy Face Mask.


Our solution.

Content ecosystem.

We designed an ecosystem of content that led users to the product page on their website.


Key results.

Record sales.

The Light Therapy Face Mask launched to global attention and exceeded sales expectations.




Experience design.

Role: UX Design, Creative direction.


Objective: Awareness.

We designed a product page that felt like a microsite. It struck the perfect balance of exciting visitors while answering all their questions.


Single destination.

No matter how visitors found our product page, we made sure they had an outstanding experience from any device.


Bal’s (Balind’s) passion for technology serves as a rudder to his innovative thinking.
— Mark Edwards, Entrepreneur and digital innovator.


Content strategy.

Role: Creative direction.

Video by Roberts & Langer



Science can be interesting if explained in an approachable way. We enrolled influencers like Olivia Holt to describe the product features.


Story-driven content.

We delivered the product features and benefits through step-by-step, approachable information.

Video by Roberts & Langer



Bal (Balind) was constantly pushing the envelope when it came to thinking outside the box and getting everyone in the room excited.
— Ali Khan, Art Director