BAL | DESIGN & CONTENT
BAL | DESIGN & CONTENT
Get more customers with simple design and clear content.
 

NEUTROGENA COSMETICS

LIGHT THERAPY PRODUCT LAUNCH FOR FICKLE TEENS

 

 
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MAIN PROBLEM:

AWARENESS

Neutrogena needed to raise awareness for their new Light Therapy Face Mask.

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OUR SOLUTION

CONTENT ECOSYSTEM

We designed an ecosystem of content that led users to the product page on their website.

 

KEY RESULTS:

RECORD SALES

The Light Therapy Face Mask launched to global attention and exceeded sales expectations.

 

 

 
 

EXPERIENCE DESIGN

 

 
 

OBJECTIVE: AWARENESS

We designed a product page that felt like a microsite. It struck the perfect balance of exciting visitors while answering all their questions.

 

 
 

SINGLE DESTINATION

No matter how visitors found our product page, we made sure they had an outstanding experience from any device.

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BALIND’S PASSION FOR TECHNOLOGY SERVES AS A RUDDER TO HIS INNOVATIVE THINKING.
— MARK EDWARDS, ENTREPRENEUR & DIGITAL INNOVATOR
 

 
 

CONTENT STRATEGY

 

 

Video by Roberts & Langer

 

EDU-TAINMENT

Science can be interesting if explained in an approachable way. We enrolled influencers like Olivia Holt to describe the product features.

 

 
 

EMOTIONAL, STORY-DRIVEN CONTENT

We delivered the product features and benefits through step-by-step, approachable information.

Video by Roberts & Langer

 

 
 
 
 

 
 
 
BALIND WAS CONSTANTLY PUSHING THE ENVELOPE WHEN IT CAME TO THINKING OUTSIDE THE BOX AND GETTING EVERYONE IN THE ROOM EXCITED.
— ALI KHAN, ART DIRECTOR