Scion needed to capture more leads from prospective buyers visiting their website.
EDUCATE & ENTERTAIN
We integrated the car configurator into the site browsing process.
TEST DRIVES UP
Scion reported a 34% increase in test drive bookings 3 months after launch.
OBJECTIVE: BOOK TEST DRIVES
Our car configurator behaved like a shopping cart—a really smart one. We integrated the configurator into the browsing experience, allowing user's to add features from any page.
MINIMAL UI, MEET FOCUSED CONTENT
I call it "invisible UI". When the experience is designed around the content so that navigating the site feels effortless.
SCION CUSTOMERS ARE THE HERO
We took emphasis off of Scion and put it on their customer's—educating them with benefits through entertaining stories of real Scion drivers.
EMOTIONAL, STORY-DRIVEN CONTENT
We used legit millennial entrepreneurs instead of actors. They showed the side of Scion that represent much more than a car—Scion represented a movement.