Bal | Design & Content
Bal | Design & Content
Helping entrepreneurs convert customers with smart design
 
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MAIN PROBLEM:

POOR SALES

Scion needed to capture more leads from prospective buyers visiting their website.

 

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OUR SOLUTION

EDUCATE & ENTERTAIN

We integrated the car configurator into the site browsing process.

 

KEY RESULTS:

TEST DRIVES UP

Scion reported a 34% increase in test drive bookings 3 months after launch.

 

 

UX DESIGN

 
 

OBJECTIVE: BOOK TEST DRIVES

Our car configurator behaved like a shopping cart—a really smart one. We integrated the configurator into the browsing experience, allowing user's to add features from any page.

 
 

MINIMAL UI, MEET FOCUSED CONTENT

I call it "invisible UI".  When the experience is designed around the content so that navigating the site feels effortless.

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BALIND’S PRESENTATION’S WERE THE MOST COMPREHENSIVE, WELL-THOUGHT OUT PITCHES I HAD SEEN, AND HE BACKED THEM WITH CONVINCING STRATEGIC DIRECTION
— Ron Lim, Creative Director
 

 
 

CONTENT STRATEGY

 

SCION CUSTOMERS ARE THE HERO

We took emphasis off of Scion and put it on their customer's—educating them with benefits through entertaining stories of real Scion drivers.

 
 

EMOTIONAL, STORY-DRIVEN CONTENT

We used legit millennial entrepreneurs instead of actors. They showed the side of Scion that represent much more than a car—Scion represented a movement.

Video by ATTIK

 
 
Photography by Dave Hill

Photography by Dave Hill

 
 

 
 
 
BALIND IS FORWARD THINKING AND CURRENT—NO MATTER THE TECHNOLOGY, HE BRINGS GREAT CONCEPTS, THEORY, AND LEADERSHIP.
— Bryan Saftler, Marketing Manager