Why the ultimate sales funnel is built on content and nothing else.
Every brand needs a content ecosystem.
A good content ecosystem is made up of three types of content.
- Entertainment. This style is light and has nothing to do with the product. It's intended to build a rapport.
- Engagement. This style is an intro to the product benefits and seeks to build a relationship. You only show this to people that have seen the first type of content.
- Offer. This style is where you see if your audience is ready to become a customer. You only show this to people that have expressed interest in the previous type of content.
These three types of content work together to onboard your leads from lukewarm to red hot!