How one company is reinventing the creative agency model
Storytelling has a lot to do with selling your product to a raving audience.
I get this question a lot: "What if I'm launching a new product and don't have any customers yet, what should my story be?" The story formula is the same for every product.
- Who is your customer?
- How does your product alleviate their frustration?
- How do they feel after their frustration is gone?
There's your story.
Tell that story on your website and social media.
Tell it in every way you can think of, but don't deviate from the core elements of your story.