An app providing peace of mind that your dreams are protected.

Agency: Integer

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Main problem.

Connection.

AmFam needed a central location where agents could serve their customers.

 

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Our solution.

Application.

An app that allowed customers to track their insured belongings.

 

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Key results.

Value.

The app facilitated relationships between agents and customers.

 

Product launch.

Role: UX/UI design, Motion graphics, Content strategy.

 
 
 
 

Objective: Connection.

First and foremost, the app needed to provide value to the customer. In turn, that would allow AmFam agents to stay in touch.

 

Everything in one place.

Customers were able to import and track everything in their lives insured under AmFam, from houses to vehicles, to appliances.

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I’ve learned more about integrated marketing from Balind than any other co-worker in my career.
— David Keating, Associate Creative Director
 

 

Content strategy.

Role: Branding, Creative direction.

 

Personalized experience.

We provided incentives for customers to use the app. Rewards ensured the app became a regular part of their lives.

 

Clear & simple design.

With such a powerful app, it was essential that the experience of navigating content was as clear and simple as possible.

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I could always rely on Balind’s strategic-minded approach to guide and lead clients from complex problems to simple solutions
— Kang Ha, Digital Director