BAL SIEBER
BAL SIEBER
Helping founders, entrepreneurs, and business leaders craft an online brand that consistently turns visitors into customers.
 
 

AMERICAN FAMILY INSURANCE

AN APP PROVIDING PEACE OF MIND THAT YOUR DREAMS ARE PROTECTED

 

 
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MAIN PROBLEM:

CONNECTION

AmFam needed a central location where agents could serve their customers.

 

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OUR SOLUTION

APPLICATION

An app that allowed customers to track their insured belongings.

 

KEY RESULTS:

VALUE

The app facilitated relationships between agents and customers.

 

 

 
 

EXPERIENCE DESIGN

 
 
 

 
 

OBJECTIVE: CONNECTION

First and foremost, the app needed to provide value to the customer. In turn, that would allow AmFam agents to stay in touch.

 

 
 

EVERYTHING IN ONE PLACE

Customers were able to import and track everything in their lives insured under AmFam, from houses to vehicles, to appliances.

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I’ve learned more about integrated marketing from Balind than any other co-worker in my career.
— DAVID KEATING, Associate Creative Director
 
 

 
 
 

CONTENT STRATEGY


 
 

PERSONALIZED EXPERIENCE

We provided incentives for customers to use the app. Rewards ensured the app became a regular part of their lives.


 
 

CLEAR & SIMPLE

With such a powerful app, it was essential that the experience of navigating content was as clear and simple as possible.

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I could always rely on Balind’s strategic-minded approach to guide and lead clients from complex problems to simple solutions
— Kang Ha, Digital Director